Case Study: PlayFootball, Romford

Case Study: PlayFootball, Romford

LocationKing George's Playing Fields, Eastern Avenue, Romford, Essex
ClientHavering Council, Leisure Services


Identifying suitable sites within the borough for a 5/7-a-side football facility; determining the final location and offering the opportunity to potential developers; choosing a successful developer and negotiating terms for a long lease.


The Parks department provided a brief for the project which we interpreted and then implemented in our search for suitable locations within the borough. The subject site was chosen due to its prominence fronting a major arterial road close to Romford town centre.


This project provided the council with a premiere quality facility which will provide significant income over the term of the lease with minimal outlay. The PlayFootball pitch provides amateur leagues and groups of individuals with a nearby place to play, exercise or hold a friendly football match.